Why is Website Content Optimization Needed for Dental Practices?
Google has made it easier for patients to find a dentist, but how easy is it for Google to find your dental practice website? Currently, there are more than 460 million active websites on the Internet. In such a vast ocean, getting noticed is not easy.
More than 90% of businesses are using content marketing to connect with people and about 4.4 million blog posts are posted each day. With so much new content being published every day, the “content overload” chances increase. To know more read our blog on why blog is important.
Google uses various filters with the help of its ranking algorithm to show only the most relevant and convincing results to search engine result page. Hence, for any business, it becomes important to achieve the top ranking in the search results for the content pieces on their website.
Website content optimization is important for all written text, but mainly for landing pages that include information about other content pieces, it becomes mandatory.
Let’s first understand what is content optimization exactly.
In essence, website content optimization is the practice of improving on-page copy or content. We need to make it more appealing to the search engines like Google and by default, for human searchers on the internet. Think about it this way.
Top reasons why content optimization is so important to website's success
- It enhances the overall quality of your content on your website so that every page on your website is targeted at a particular section of visitors.
- It helps the search engines to understand your content type and message you want to convey so that it ranks on the top of the Search Engine Result Page.
- It improves the relevancy of content for your main keywords so that you can achieve targeted traffic resulting in increasing leads.
- Optimized content on your website targets the user at each stage of the buyer journey.
- It helps the readers to analyse your content that helps them to take the action quickly that you want them to like Download, Purchase, Sign Up, Book Now etc.).
So, how do you practice the best optimization of website content?
Some of the most important steps that digital strategists, content writers and media companies follow when looking for dental website SEO practices are factors like:
Optimizing meta descriptions
Meta descriptions are important because it typically displayed as the descriptor text for each result on search engine results pages (SERPs). It is a necessary piece of information for your audience that provides them with an idea of what the content is about.
The meta-description should be accurately written because it will describe what visitors will get when they click on your content. Successful meta descriptions should have proper keywords and well-written content. This is your opportunity to encourage the users to click through to your page. So, avoid generic descriptors, such as “Welcome to our home page”. It doesn’t really tell them anything about your page or give them a reason to click through.
Optimizing meta keywords
Meta keywords are almost similar to meta descriptions. Although the meta keywords tag does not directly help boost page rankings, they have been known to potentially you’re your search engine rankings if the meta tag is “overstuffed.”
Some webmasters just paste as many keywords whether they are relevant or not into a meta keyword tag, hoping their online presence will improve in additional search results. However, that is not the case, so it’s best to include only a few most relevant keywords in this tag.
Optimizing mobile responsiveness
It’s no longer enough to have a website that works and looks great on desktop computers and laptops. For a successful dental website SEO practice, you need to focus on your website’s mobile experience as well.
So, if you want mobile users to have an easy time on your dental website, take the necessary steps to fix any potential issues. Make sure that
- The site loads quickly/correctly
- You do not have interstitials or popups showing on mobile.
- The text can be easily read.
- All content is visible.
- Images and graphics are still readable.
- The website is easy to navigate.
The key takeaway for dental practice websites
The process of designing an appealing dental website and the optimization of content should go hand in hand. It needs to be done with consideration, care and thoughtfulness. Just having a dental website is not going to help, but you need to optimize it to make it visible on the search engine result page.
If you would like to know more about SEO and website content optimisation and how it can help your dental business, contact the team at One Stop Dental Marketing.
Being a specialist dental marketing agency, we’ll give you the boost you need to get new patients in your dental practice. We have experts who can assist with website design, content writing and strategic content optimization that together rank you as one of the top dental practices in your area. Call us on 1300 867 699 for a free consultation.
