Dental SEO

What Is Google My Business & Why A Dental Clinic Needs It

One Stop Dental Marketing

Google My Business (GMB) is a free tool utilised by many local businesses as it allows them to be found easier when conducting an online search. For your business to stand out amongst other dental clinics in the area, you will need to create an accurate business listing that details all important information about your dental clinic. This will allow potential patients to view the specifics of your business and encourage them to interact with your clinic.

Our team of dental marketing experts at One Stop Dental Marketing have outlined reasons as to why your dental clinic needs a Google My Business listing. Read on to understand the intricacies of Google My Business and its many benefits.

What Is Google My Business?

Google My Business is a tool that allows you to manage and optimise your Business Profile on Google. Creating your Business Profile is simple as all it requires is basic information about your dental clinic, including name, location, and industry. Once generated, the Business Profile is open for patients to leave reviews, add photos, and ask questions. Hence, with a Google My Business account, you can access, customise, and manage your Business Profile and use this platform to your advantage. For example, Google My Business can be used for SEO practices and local marketing.

There are many ways you can enhance your Google My Business listing, including:

Ensure your listing is up to date
Use secondary business categories
Add a description to your business listing
Add images
Respond to all reviews (positive and negative)
Generate high-quality content

Now that you understand what Google My Business is and how you can optimise it, we’re going to explain why a dental clinic needs it.

Customer Engagement

Your Google My Business listing allows patients to engage with your dental clinic. They can leave comments and reviews on your business profile, and you can reply or engage with everything said about your business. Hence, you can:

Allows Your Business To Stand Out

While a Google My Business listing alone only provides limited information to your patients, such as address and contact details, you can utilise your Google My Business account dashboard to engage your customers with more information. This will help your business stand out from the other dental clinics in the area.

You can add information such as:

Dental clinic opening hours – making it easier for people to see without having to go through your website
A link to your dental website so people can find the services you provide
Lists of the treatments and services you provide with pricing – showcase the treatments you offer that most other dental clinics in the area don’t
Information on what makes your dental practice unique

Provides Important Information

A Google My Business profile will provide you with key insights into your audience so you can understand them a little better. These insights allow you access to various forms of information, including:

The questions your potential patients are using to find your business profile
Whether they found you by Google search or Google maps
A breakdown of actions undertaken on your listing
How your photos are helping to attract visitors in comparison to other dental clinics

Boosts Local SEO

A Google My Business dashboard allows you to include localised and geo-targeted keywords to your listing that will help your dental clinic rank higher when a potential patient carries out a localised search. Utilise keywords such as the name of your suburb or treatments you specialise in, such as ‘dental veneers’ or ‘Invisalign’, to attract your target audience. This will help you get the edge over your competitors. To know more, read our blog on: Amazing facts that show Local search for dentists works.

Builds Trust

By keeping the information on your Google My Business profile updated and accurate, you will keep building a sense of trust with your patients. Ensure you are constantly updating your profile as your business evolves so that patients can keep up to date with your dental clinic. Hence, it is best to remain active by responding to comments and publishing posts, as this is better for your marketing campaign. For more information on building trust with your patients, read our blog on 3 things you should never ignore while forming a dental marketing strategy.

Contact Our Team Today

Are you ready to set up a Google My Business profile? At One Stop Dental Marketing, we can assist you with the process. In addition, we offer SEO, PPC, and website design services that will boost your dental clinic’s website and attract prospective patients. For more information, contact us today or call us on 1300 867 699.