What Is Google Analytics For Dentists?
Bring a dentist; you must be eager to know how many audiences visit your website every month and how many of them choose your service. If you can’t measure or monitor the performance of your website, you can’t make out how it’s working.
Demographics, website traffic, behavioural trends, etc., are the metrics that help you to identify and analyse where your dental website is succeeding, and at which points it’s missing the mark.
Let’s learn what Google Analytics actually means for a dentist and how you can take advantage of this tool to boost your website’s patient pulling power.
GOOGLE ANALYTICS – A Free Tool For Insightful Information
Google Analytics is the most-used web analytics software that delivers unparalleled access to any website’s performance. In addition, it’s a free tool that can give insightful information about people’s behaviour once they visit your website and get there.
Most likely, you may have prospective patients visiting your dental website daily. Google Analytics can help you see how many potential visitors you attract in a day, week, month, and year. However, if you can monitor how many monthly visitors your site attracts, you can determine the overall performance of your website.
From our long years of experience managing many dental practice websites, we can say that there are mainly three high-level website stats that can help you determine whether your dental website is a high-performing site.
They are:
- Organic Traffic: Organic traffic is the free website listings on a Google search. Your good target for organic traffic can be 300 to 500+ visitors per month. If you want to see the breakdown of your organic traffic sources, you can click the “Acquisition” tab on the left sidebar menu of your Google Analytics account. Then you will have to click “Overview” and get the traffic breakdown.
- Average Engagement Duration: A good target for engagement duration is 2 to 3 minutes. Engagement is an SEO trend that determines the vital ranking factor of your website. To see the breakdown of key engagement metrics, you will have to click the “Audience” tab on the left menu of your Analytics account. Then click “Overview”. How much time the visitors spend on your site, bounce rate, pages, etc., are the primary engagement metrics that determine your website’s performance.
- Top Five Pages: The most crucial pages of any dental website are the homepage, services page, about page, dentist bio[s], and contact page. These are the pages that most potential patients want to see. If you want to identify your top-performing pages, you need to click the “Behaviour” tab on the left menu of your Analytics account. Then click “Overview”.
If you find the above stats in order, it means that your website is in good shape and performing well. You can connect with an expert digital marketing partner if it’s not up to the mark. They will use their expertise to improve your site’s SEO, usability, and conversion rates. In addition, they know how to identify and execute necessary actions to enhance your site’s performance.
How Can You Interpret Data?
The Google Analytics metrics can illustrate everything that may be right or wrong about your dental website. For example, you can use them to interpret the reasons for your high bounce rate or low page visits. You can also know whether you are attracting relevant or irrelevant visitors to your website.
You can analyse these metrics on a page-by-page basis. It will allow you to identify potential issues and analyse underperforming pages. For example, your landing page may attract more than 300 monthly visitors, but when you see Google Analytics, you may find that your bounce rate is 90%, and the average time spent per page is less than 30 seconds. It indicates that something is wrong with your website.
There can be several reasons behind the low performance of your website. Some of them are:
Poor or uninspiring content – It can lead to poor website engagement. Your content should give reasons to your potential patients to choose you.
- Your website may not be mobile-friendly – A good portion of your visitors use their mobile to access your site. People find it irritating to zoom in and out while viewing a website page on their mobile. So, a mobile-friendly website is essential to perform it well.
- Outdated website design – If the website’s design is outdated, then there is a high possibility that you are driving your potential patients to your competitors.
- Messy navigation – A simple and clean design layout and the menu is vital for keeping your visitors engaged. Your potential visitor may bounce if they fail to find out what they are looking for while navigating your website.
Final Thought
Google Analytics has a vast resource that can identify ways to improve your dental website’s performance. In addition, it provides a platform to see how many visitors visited your service pages and how many of them contacted you.
As a leading dental digital marketing service, One Stop Dental Marketing has helped thousands of dental healthcare professionals with services like Google Analytics, Website Design, SEO, PPC, and much more. Contact us to find out more.
