Essential Guide to Multi-Location Dental Marketing
Gone are the days when referrals and traditional media were enough to keep your dental practice schedule full. Nowadays, you can’t dominate new patient acquisition in the virtual space by relying only on traditional media or referrals, especially if you are into multi-locational dental practice.
If you want profitable business at all your locations, you must think of some unique strategies that may work wonders for your practice. But how? This guide will cover all the essential points that can help you bring financial equilibrium to your practice locations.
Engaging Website for Multi-Location Practic
1. Single Domain
You should have a website containing information on your locations as a multi-site dental practice. Your domain name is what people use in their search bar to find your practice. It is the most common strategy for dental businesses. But, in today’s scenario, this strategy may not work because using a single domain:
- You may not effectively optimise your local search.
- It will create difficulty in fully personalising your patient’s experience for each location.
- It may confuse your prospective patient if you offer different services at some locations.
2. Multiple Domains
Having a separate domain for each location will allow you to gain better leverage on your on-page SEO. In addition, you can target your potential patients in each area using location-specific keywords. Although there are many advantages of using multiple domains, it is generally recommended for practices with different dental practice names for each location.
3. Subdomains
You can build a subdomain for each of your practice locations. The subdomains will act as your landing page, including complete information about your specific practice location. This option is the most suitable option for practices having multiple locations.
Here, you can include location-specific keywords directly in your URL address. It sends a solid single to your search engine that you are a dentist having multiple location practices. In addition, each subdomain will function as its own, and it has the potential to give the same SEO benefits as using multiple domains.
SEO Services For Dental Marketing In Different Locations
An excellent organic ranking on Google depends on the best on-page SEO practices, quality website content, and off-page SEO that consists of link building and citations. Therefore, the first thing you must do is optime your Google My Business listings. It is easier in the case of just one location, but things become complicated for multiple locations.
You will need multiple Google My Business profiles while creating listings that will include your exact practice names, accurate location addresses, specific phone numbers for each location, and other details.
One of the biggest SEO challenges for a multiple-location dentist is change. There will be a change in office hours, phone numbers, addresses, and also services in some cases. You will have to remember that both your physical and digital presence matter for equally successful practice in different locations.
Generally, SEO services consist of non-paid organic search, pay-per-click ads, and local Google My Business Listings.
Paid Advertisement To Maximise New Patients Performance
Do you offer different services than others in some of your locations? Do you have more no-insurance patients at specific locations and want to offer something special for those patients? If yes, then an efficient paid advertisement can do wonders for you.
Depending on population density, competition, and services offered, a strategic Google AdWords can produce the desired flow of new patient traffic. You will have to create keyword-specific content that can target each location’s specialties.
An efficient Google AdWords campaign can attract and convert website visitors into your patients while bringing consistency to your multi-location practice. But the market is full of inefficient service providers that may produce negative ROI for your dental business.
Therefore, you need to be careful while choosing a digital marketing service. In addition, every website visitor is different, and their demographics, needs, and habits may vary from one suburb to another. So, your ad must have the potential to communicate unique, targeted messages to each local visitor.
Final Thought
In this digital age, most people believe in doing the research before choosing any dental practice. So, your high rank on the Google search engine is essential to show your presence on the top-most search result pages. In addition, it will allow your practice to reach your potential patients. That is where you need the help of an expert dental digital marketing agency like One Stop Dental Marketing.
We have helped thousands of dental healthcare professionals with our expert dental digital marketing services like Website Design, SEO, PPC, and much more. Contact us to find out more.
