Dental Marketing

Dental Marketing Tips During COVID-19 Pandemic

One Stop Dental Marketing

The dentistry sector has faced several unique challenges during the Covid-19 pandemic. This is a medical practice where in-person consultations and procedures are required. Many patients who had dental emergencies during the lockdown have faced painful times by avoiding going to dentists because they were more concerned about social distancing, a covid-19 norm.

If you are running a dental clinic, it is your responsibility to communicate with your patients. You can only help them understand your COVID safety measures and working hours. You should also convey to them whether you offer emergency services during this pandemic. Many patients must have cancelled their appointments due to Covid, so reaching out to those is also important to reschedule the appointment. There are so many things, but it can be difficult to understand where to start, especially during these changing times.

Here are some most important dental marketing tips for dentists that will help them serve their patients during the ongoing global pandemic.

Keep a Covid-19 page on your website

Create a dedicated Covid-19 page on your website that summarises all the practice’s safety protocols relating to Covid-19. Provide step-by-step instructions on their experience when visiting your dental practice.

It’s necessary for patients to have all the information related to safety norms, so they feel confident while receiving treatment. Adding a Covid-19 banner on your homepage will give you added advantage to promote this educational page. You can also upload some updated photos with your team in full PPE gear and other safety gear/procedures. Using video content explaining the new steps you are taking to ensure patient safety will give your patients a clear view.

Update your business listings

Make sure your business listings have the most updated Covid-19 information. This is an effective dental marketing tip because when people search for your dental practice, they will be able to see opening hours and pandemic instructions on visiting your practice. Patients with dental emergencies most often use the business listing option to find the nearest dental clinic.

Update your advertising

Adding Covid-19 safety protocols to your advertising campaigns will be effective. When posting an ad or sending a mail to prospective patients, it’s important to mention Covid-19. It will create an impact on everyone’s mind. If patients want to visit your dental practice, they will feel a level of trust that your clinic is safe for their dental needs. This will make set you apart from the competition.

Share informative content on your website

Even during the COVID-19 pandemic, it is necessary that you keep your website up-to-date with relevant and useful information for your patients. Develop the content that goes with the current circumstances, such as advice related to at-home dental care routines, signs of a dental emergency, tips to improve oral health, etc. Content is a great dental marketing tip to position yourself as knowledgeable, experienced and helpful.

Develop a strong reputation among your patients

Highlight Covid-19 testimonials from your patients. This is the most effective way to earn patient trust. When patients read the testimonial posted on your website, review platforms or social media pages, they will feel comfortable coming to your clinic. So, encourage patients who visit during the Covid-19 pandemic to leave a review that highlights your Covid-19 safety measures. Knowing from other patients about their positive experiences will provide a sense of comfort to people who are hesitating about visiting your clinic.

Provide tele dental consultancy services

To minimize in-person contact during the Covid-19 pandemic, provide tele dental services. This can aid you screen patients before they visit your clinic. This can act as a temporary solution for both dental service providers and patients. You can highlight this service on your home page or the Covid-19 page.

Build trust among your prospective patients

Be updated on your social media page, especially during these times when they are spending more time on these platforms. Use your social media and blog posts highlighting safety protocols to speak to your patient followers and develop their trust that it’s safe to visit your dental practice, even for routine appointments.

You can use social media channels to educate your patients on the long-term effects of not visiting the dentist or avoiding the right oral treatment. You can also provide them tips to look after their teeth at home using a post on social media.

Final thoughts

Information and communication are key to supporting your patient’s dental care needs during these challenging times. So, take advantage of all these channels for dental marketing by telling your story of how you are protecting your patients by following COVID-19 safety protocols.

If you find difficulty in doing so, feel free to reach out to us. One Stop Dental Marketing team will be able to provide you with support on all these steps, from creating a website and marketing content to advertising your dental practice. Give us a call on 1300 867 699 if you have any questions, or would like to discuss how we can aid your dental business to thrive, even during a pandemic.

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