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How to Launch an SEO Campaign for Dental Websites?

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Dental Marketing Tips During COVID-19

For dentists and orthodontists in Australia, search engine optimisation is considered the most powerful tool to gain patients online. The journey of gaining desired results starts with launching a successful SEO campaign for dental websites. However, if you are a newbie and don’t know anything about the SEO marketing campaign, this article may help you. It covers all you need to know regarding the SEO campaign and the steps required for its launching online. Take a look. 

What is an SEO Campaign for Dental Websites?

The campaign that helps you boost your dental website’s popularity and relevance above all other websites in your niche are defined as an SEO campaign. Its focus on the search terms that help you convert visitors into patients. When users search for dental practices like oral surgery, orthodontics, and other diagnostics, your dental website appears in front of them when the campaign created is up to the mark. Thus, it is essential to launch an SEO campaign in the right way keeping in mind all technical aspects. 

How to Launch an SEO Campaign for Dentists ?

A seo campaign for dental websites doesn’t have to be expensive. With the correct strategy and tools, you can easily promote your dental services without spending much money. However, when planning and executing an SEO campaign, there are many components to consider. It includes website audits, keyword research, content creation, to link building. Below mentioned are the steps to launch a perfect SEO campaign for dentists.

1. Examine Your Dental Website Speed

Dental website page speed is the load time of a particular web page. It is one of the crucial metrics that you as a dental practitioner should know and understand. If your dental website is slow, then it can hurt your SEO rankings, increase your bounce rate, and even destroy the impression in front of patients. 

According to the study, 50% of mobile users will jump to another site if any site needs higher than 3 seconds to load. Therefore, examining your dental site speed is the initial step to consider while launching an SEO campaign. 

2. Do SEO Audit & Set Campaign Goals

SEO audit is an assessment of a website that marks the site for its ability to appear in search engine result pages (SERPs). The audit process includes finding the problem that needs to be fixed or improve to increase your page’s ranking position.

Once you examine dental site speed and perform an SEO audit, start setting your campaign goals. There are three significant steps in setting and achieving SEO goals: measuring targets, developing SEO benchmarks, and establishing a plan of action. Also, focus on your budget, timeline, and resources.

3. Execute Keyword Research

Keyword research is the base of your dental SEO marketing campaign. The keyword is the term that patients use for searching on search engines, for example, “best dental practice in Melbourne” or “experience dentist in Australia”. And keyword research means finding the search terms.
First, to start with keyword research, make a list of essential topics based on your dental business. Second, search keywords that match your topic. Third, analyse the user intent in a keyword. And then research related search terms. Fourth, use keyword research tools like Ahrefs or SEMrush to come up with more relevant keywords.

4. Develop Page Title

The page title is the first element that the user observes in search results. Also, it is one of the vital factors that Google considers to determine the topic of a web page. Therefore, the page title is essential for the success of SEO campaign for dental websites.
For crafting a good SEO page title, consider width vs length. Google has a set width of 600px for the titles. However, Google doesn’t have a limit on title tag length. Try to use keywords in the SEO title. Once you have completed all the above steps, optimise the page title after publication.

5. Post Organic and Informative Content

Organic content means a post or blog that is unpaid. It means anything which you can post on social platforms or any other sites without paying. Posting organic and informative content gives a boost to SEO campaign for dental websites. Ensure to create customer-oriented content to drive more traffic.

When you post articles related to oral issues which patient faces in their daily lives, then the possibility of patients visiting your website increases. With the organic post, you can boost brand awareness while achieving long-lasting results. Overall, it is the foremost step to consider while launching your SEO campaign.

6. Work on On-page SEO and Track Performance

On-page is considered the soul of an SEO campaign for dental websites. It refers to optimising web pages to boost search engine ranking position and earn organic traffic. When you finish creating and posting organic content, consider on-page SEO. 

It includes optimising your headlines, HTML tags, and images. Your on-page SEO checklist covers crawling your website, conducting an SEO audit, update URLs, adding keyword in your URL, including keywords throughout the website, and much more. At last, you need to track the performance to bring in more traffic.

Summing Up

When you want that maximum patient to visit your dental clinic, you need to launch a successful SEO campaign. It helps you drive more traffic and conversions for your dental websites. However, it is vital to remember that an SEO campaign for dental websites is a long-term strategy.
Therefore, you will only get results by consistently executing technical, on-page, and off-page stages, as mentioned above. If you don’t have essential resources to plan and create an SEO campaign, then One Stop Dental Marketing – the expert dental marketing agency can help you. Visit the website and grab all the details.