8 Essentials For Creating The Perfect Dental Practice Newsletter

Along with a good dental website, a good patient newsletter is one of the best tools for marketing your practice. Below are the top 7 components to consider while creating an attractive dental newsletter.

1. Compelling subject

Email services are a solid dental marketing technique in this digital world. Today, every individual’s inboxes are flooded with email messages to get the recipient’s time and attention.

To rule out unwanted messages, most people instantly look up the subject line of an email. If the subject doesn’t get noticed right away, they click to move to the next email, even if the copy of the email contains valuable information.

Overall, If your patient doesn’t open your email, the particular Newsletter won’t help you. Therefore, creating a compelling subject is essential to the success of your Newsletter. Remember that your email conflicts with the myriad emails in the recipient’s inbox. 

2. Short Articles

You live in the digital age of attention deficit, where people go through social media stories and jump from one website to another. You will get a lot of information with just a click, so your attention will last longer than ever, especially if you are filtering out your email inbox.

Bite-sized short articles are more pleasing to patients and prevent them from leaving the Newsletter to find something more exciting. Therefore, ensure to write an article of about 150 words and the longer one.

3. Readable

Readability means considering viewers and creating content that viewers can access. Keep in mind the length of the sentence and paragraph or word selection. Hiring a dental marketing company will help you with all these requirements.

They ensure to write a simple blog that has readability, reaches the level of 8th grade, and is easy to read. In addition, there is a strategy to make the Newsletter look good, which revolves around a few key elements: concise content, beautiful images, and enough white space.

4. Eye-catching photos

Great photos in each article engage your readers’ attention and better convey their message. There are various free and paid stock photo services that you can use to find good photos.

For example, pixabay.com has a wide range of free images to download, and thinkstockphotos.com is a great source of stock photos to buy.

Note: You can’t use the copyrighted work of others. This means you must use the original photos, download free stock photos, or buy stock photos. Copying photos from Google Image Search can result in legal consequences and high fines.

5. Publishing on the website

By integrating the patient Newsletter with your dental website, you can increase traffic to the website and add interesting content that potential patients can enjoy.

Remember that getting qualified traffic to your practice website indicates to search engines that your website is authoritative and that it ultimately benefits your ranking position.

6. Print a copy of the Newsletter

It is advisable to print a copy for storage at the front desk so that your patients can read it while waiting. Also, please mail it to patients who do not have an email address. You can use newsletters both online and offline.

Emailing the Newsletter is the easiest and most cost-effective way to distribute it. However, it does not hurt to send a hard copy to make it accessible to all patients.