Effective Dental Marketing Strategies – How To Keep Your Practice Visible
Dental practice like other medical professions offers a personal experience to each of its patients. Hence, the quality of service offered, the hygiene standards, the number of sittings required for a particular procedure, and finally the cost associated determine whether your dental practice stands out different from others. Once you have done a thorough SWOT analysis of your dental practice and established your position, you can move forward to building an appropriate strategy for marketing dental practice.
1. Online presence
The first consultation of your potential patient will probably happen on your website. So, it must have a good first impression. The website must be easily searchable, rank in the top 5 search results, and be professionally created with all the information that your prospective patients might need in an organised manner. It must have your address and route map to help them reach you easily.
A dedicated section of patient reviews and testimonials wherein the patients can give their feedback helps a lot as nothing beats word of mouth referrals. As per research, 70% of new patient growth comes from internal patient referrals.
Seek professional help to have a professional website content with apt keywords. Get SEO done for your website to improve its search ranking on the major search engines. To know more read our blog on SEO tips for dental practice in 2022.
2. Host local events
A dental practice is a local business. They depend on the local community for their patients. Hence, conduct some local programs like dental health checks for school children, dental health sessions for senior citizens. This will help them remember you in case of any dental treatment requirements.
You may consider distributing goodie bags with toothbrushes, floss, and information on dental health along with your branding material to give away at marathons, festivals, and any other community events.
3. Referral bonus program
Businesses need to use their existing customers as their brand ambassadors as nobody can endorse your brand better than them. However, they have to be motivated to endorse your dental practice. You can offer an incentive to both the existing patient and the referral in the form of a discount on the procedure charges or a complimentary dental check-up or teeth descaling treatment.
Focus on making your brand image as friendlier as possible! This will help you attract more customers as more than 50% of patients fear visiting dentists and having dental procedures.
To know more about referral and bonus program, you can our latest blog on ways to get more dental patient referrals.
Email Campaign
Google business page
Your dental practice must have a Google My Business page. It is essentially a verified source of information about your business location, timings, photographs, and customer reviews as well. Having a Google page will also help your dental practice show up better in the Google search. If you have your business in multiple locations, make a separate GMB account for each location.
Once your GMB account is in place and verified, you can send regular posts for any new campaigns or discounts that you may be offering to your customers.
To know more in detail about GMB, read our blog on What is GMB & why a dental website need it.
Social media updates
You can send your patients behind the scenes posts by posting videos of your clinic or your employees telling the importance you give to hygiene or answering some Frequently Asked Questions.
Promotional offers
Promotional offers are one of the best dental marketing ideas. Good businesses try to give better services at a competitive price. You can design promotional offers for families giving them a discount if they enrol together for a dental check-up. Try to differentiate your dental practice by providing before and after office hours, single-visit treatment and weekend availability. Such services differentiate you tremendously from the rest and make you stand out.
You must have a team that must be stellar at new patient calls, and polite while following up with the existing patients. Have adequate staff so that waiting times of your patients are reduced.
Hire a marketing expert
Finally, it would be too much to ask for to do all the above along with your dental practice. You can hire the services of marketing experts like us who can support you in designing your marketing strategy.
At One Stop Dental Marketing, we provide a range of digital marketing solutions at a very competitive price. We have multiple customers to endorse our commitment and professional marketing services for a dental practice. We offer PPC, social media, website design and more. If you want to know more about our services, get in touch with us by filling out our contact us form available online.
