What You Should Know About Dental PPC Services
When it comes to driving large amounts of targeted traffic to your website, Pay-Per-Click (PPC) ads are one of the most effective methods. By understanding how to use PPC ads, you will allow your dental clinic to reach potential patients searching for dental services in your area.
Starting your PPC campaign can be difficult. Therefore, our team at One Stop Dental Marketing have outlined what you should know about dental PPC services so you can start your new campaign with ease and guaranteed results. Read on to find out more about paid advertising and dental marketing.
Starting your PPC campaign can be difficult. Therefore, our team at One Stop Dental Marketing have outlined what you should know about dental PPC services so you can start your new campaign with ease and guaranteed results. Read on to find out more about paid advertising and dental marketing.
What Is PPC?
PPC is a form of online advertising where you pay each time a person clicks on your ad. It differs from organic marketing and SEO, as you pay based on search results for a certain keyword. You will see PPC ads every time you use Google. Usually, these are the first three listings that appear in your search results or even in the sidebar.
How Does PPC Work?
While PPC advertising is available on various platforms, Google AdWords is the most popular. When setting up your ads using AdWords, you will need to set a max CPC (cost per click) and a max daily budget. You will then select the keywords you want your ad to be connected to and publish your ad. Once created, your ad will enter a bidding war with your competitors to determine who gets the top ad spot. This is dependent on numerous variables, including:
- Your ad’s quality score
- Your competitor’s quality score
- Impact of ad extensions
- The max CPC bid
PPC And Dental Marketing
PPC is a great way of sourcing traffic for your website. Are you starting a new dental clinic in an area with high levels of competition? Choose a PPC campaign to jumpstart traffic to your website and bring in prospective patients. Launching a new website takes time, especially for your initial SEO efforts. Hence, to avoid not having any traffic, you might consider running an AdWords campaign to start targeting potential patients who wouldn’t otherwise see your website organically.
Keep your ads interesting by giving them a certain theme. For example, you could talk about:
- A new patient special
- A promotion
- Discounted services
- Specialisations in treatments
You’ll want to use your PPC ads to promote these ideas as they can attract potential customers and generate new patients. Additionally, suppose that you are not satisfied with the return on investment after a certain period. In that case, you can easily stop your ads from running and focus solely on your SEO strategy instead. For information on dental SEO, read our blog on SEO and how it works for dental practices.
Benefits Of PPC
There are many benefits associated with a dental PPC service, including:
More Traffic At A Faster Rate
PPC is a great technique for when you’re looking to increase your website’s traffic. The more your ad is clicked, the more traffic you attain. By having your ads rest at the top of Google, you are more likely to attract more customers and encourage potential patients to visit your clinic’s website to find out information about treatments and dental plans. In addition, it gives your dental clinic a sense of authority and will help you attain large amounts of traffic instantly.
Easy To Understand
PPC is easy to understand as it involves paying to have your ad or website seen. This is a stark difference from SEO practices, where strategies bring in organic traffic. Hence, by understanding the basics of PPC, you will launch a campaign. However, for competitive industries such as dental, PPC campaigns can become more difficult and may require assistance from experts. Therefore, choose a high-quality dental marketing agency like One Stop Dental Marketing to create your PPC campaign.
Reasonable
One of the biggest advantages associated with PPC is that it is reasonable. You can invest as much as you like into your PPC campaign and are only required to pay when each advertisement is clicked. Therefore, as PPC helps your dental clinic grow, you will see a massive return on investment.
You’re In Control
With PPC, you’re entirely in control. You can manage your budget on every campaign as PPC services are flexible and can easily be planned to suit a budget. For example, if you’re looking to spend as little as $50 for a particular marketing campaign, then this is possible with PPC.
Contact Our Team For PPC Services
Does your dental clinic require PPC services? At One Stop Dental Marketing, we offer PPC, SEO, website design, and social media services to help your dental clinic grow in a highly competitive environment. When you’re looking for dental marketing that works, choose our team today. For more information, contact us or call us on 1300 867 699.
