Learn How A Good Website Design Can Be A Game Changer For Your Practice
Taking your dental clinic to the next level and outperforming your competition is highly reliant on the design of your website. Redesigning your website can seem tricky, but by understanding what elements are required, you will be attracting new patients in no time.
At One Stop Dental Marketing, we know what creates a successful website design. We’ve outlined some of the simplest ways to optimise your website design so that more patients interact with your dental clinic.
A Design That Attracts Patients
An attractive design can distinguish between gaining a new customer or losing them forever. Everyone loves navigating a website that is easy to use and contains all the relevant information about the business. Your website is an excellent mirror to your services and helps your patients learn a little more about what makes you different from the rest.
An attractive website design contains simple yet unique colours, typography, and imagery. Making your website stand out with branding will make your dental clinic more noticeable and heighten the user experience.
In addition, an attractive website design also includes a clear intention and purpose. All popular and influential websites are designed with a clear purpose. This means taking the visitor on a journey and ensuring that they become a new customer by the end. Elements to include are a description of expertise, reputation building, lead generation, and sales. Read our blog on the 6 essentials of a great website design for more information.
Keeping It Responsive
Additionally, whether or not your website is mobile-friendly can significantly impact the number of patients you receive. As most customers are now browsing the internet using a mobile phone, you must cater to this wide audience. Hence, by continuing to use an unresponsive website, you risk losing search engine rankings and will need to utilise SEO strategies for your business.
Targeting Your Audience
If you’re a children’s dentist, your website should be centred around kids rather than adults. Show your audience that your clinic specialises in children’s oral health care and that your services are safe for all ages. Although this may seem obvious, many dental clinics utilise generic or basic information and graphics that do not target any specific audience. When this happens, most customers do not connect with your dental practice and tend to take their business elsewhere. Hence, it is integral to know your audience and target them through website design when converting readers into patients.
Navigation And User Experience
A core element of the user experience is navigation. Your goal is to retain visitors once they land on your site, and by ensuring your website is easy to use and simple to navigate, your chances of keeping these customers are greater. Therefore, a good website design should be intuitive, simple, and consistent for the best results.
Hence, to create a dental website design that stands out from competitors, user experience must be heavily regarded. Things you can do to ensure user experience is heightened include:
- Consider the number of clicks needed to find certain information – it should be no more than three clicks
- Keep navigation toolbars present when shifting pages
- There should not be too many navigation links as it can overwhelm the user
- Ensure navigation toolbars are easy to spot
- Your dental website should have a nice flow – meaning patients can move from one webpage to the other without having to first go back to the homepage
Contact Our Website Designers Today
While a good website design is essential within a highly competitive field like dental care, you may struggle to optimise your website if you are unsure of where to start. Hence, you may want help from a high-quality dental marketing agency.
At One Stop Dental Marketing, we offer website design services not only for dentists but also for specialised industries like Automover, Catering Equipment, louvered roof and concrete businesses.
At One Stop Dental Marketing, our team of experts are readily available to assist with website design and other services such as SEO, PPC, and more. When you’re looking to take your dental clinic to the next level through premium dental marketing strategies, we’re the team for the job. For more information, contact us today or call us on 1300 867 699.
