Dental PPC

6 Amazing facts that show Local search for dentists works

One Stop Dental Marketing

Search engines keep upgrading their technology to enhance users’ search experience. One such update done by Google was the Pigeon update in 2014. Pigeon Update started prioritising local search results. As a result, SEO professionals are geared toward local SEO for dental practice and other confined businesses.

What Is Local SEO for Dentists?

Local SEO for dentists is a specialised digital marketing strategy focused on optimising the online presence of dental practices within a specific geographic area. It aims to enhance the visibility and discoverability of dental clinics in local search engine results, online directories, and maps when potential patients search for dental services in their vicinity.

It involves various techniques and tactics tailored to cater to the unique needs of local businesses in the dental industry. Its goal is to connect dentists with nearby patients actively searching for dental services. By effectively implementing local SEO strategies, dental practices can attract a steady stream of local patients, increase foot traffic to their physical clinics, and establish a strong online presence within their local community.

Tips & Strategies for Improving Your Local SEO

Here are some effective tips and strategies to enhance your local SEO efforts:

Optimise Google My Business (GMB) Profile: Include your dental practice name, address, phone number (NAP), business hours, and high-quality images to your profile. Regularly update it with posts, announcements, and engaging content to keep potential patients informed and engaged.

Keyword Research: Conduct thorough research to identify relevant local keywords related to dental services. Incorporate these keywords naturally into your website’s content, meta tags, and headings to improve your chances of appearing in local search results.

Local Citations: Build a consistent presence across online directories and platforms. Ensure your NAP details are accurate and uniform across all listings. Citations from reputable sources contribute to your practice’s credibility and local SEO ranking.

Online Reviews: Encourage satisfied patients to leave positive reviews on platforms like Google. Respond to positive and negative reviews to demonstrate your commitment to patient satisfaction.

Location-Specific Content: Create informative and engaging content tailored to your local audience. Address local oral health concerns, community events, and dental topics relevant to your area. This showcases your expertise and connects with local patients.

Mobile-Friendly Website: A user-friendly mobile experience is crucial for local search, as many users search for dental services on their smartphones.

Local Backlinks: Seek opportunities to earn backlinks from local websites, dental associations, and community organisations. Quality local backlinks can boost your SEO and establish your practice as an authoritative source.
Social Media Engagement: Interact with your local community on social media platforms. Regular posts, shares, and communications can improve your practice’s visibility and build a local following.

Monitor and Analyse: Regularly track your local SEO performance using tools like Google Analytics and Google Search Console. Analyse key metrics such as website traffic, click-through rates, and keyword rankings to assess the effectiveness of your strategies and make informed adjustments.

Facts About Local SEO for Dentists 

Here are some fantastic facts which prove that the local search for dentists works and is the way to drive business.

46 per cent of searches on Google are for local businesses

This means that new customers prefer looking for a local business online. We are not blaming them, as traditional ways of finding businesses in directories are cumbersome and unreliable. The information on directories gets updated only once a year. At the same time, businesses can keep updating their details online whenever there is a change in address or contact details.

86 Per cent people search for local businesses on Google Maps

This means that the people searching online intend to visit the store for a product or service. They are potential and require your services. The golden rule of sales conversion is at the right time and place. Your business should be there online instead of in directories and billboards.

If you want to know more about how SEO can help you grow your dental practice, read our blog on it.

88 Per cent of the local searches end up in a call or store visit

This means the intention of purchasing goods and services is very high among these customers. All you have to do is be online and give them the right stimulus to visit your store. This point underlines one thing— Online businesses cannot afford not to have an online presence.

92 Per cent people pick businesses from the first page

This means that customers rarely go beyond the first page of search results. Therefore, having an online presence and a feature at the top of the search results becomes crucial. SEO professionals at One Stop Dental Marketing understand how it works, and they could develop a strategy to make your website rank.

95 Per cent online searches happen on Google

This means that customers prefer searching on Google while other search engines like Bing. So, you need to follow Google algorithms to rank at the top primarily. SEO is a technical and long-drawn process, but the results are rewarding. Hiring an SEO professional to do the job is always a good option

97 Per cent people click websites for more information

Local searches drive traffic to your websites, giving businesses a better chance to showcase their services and engage with their audience.

Conclusion

At One Stop Dental Marketing, we understand the intricacies of local SEO. We’re not just experts in the field but partners in your practice’s growth journey. Let us help you harness the power of local SEO to connect with your local audience and drive meaningful business outcomes. Reach out to us today and witness the transformation that local SEO can bring to your dental practice. Your success is just a click away.