3 simple and effective ways to reactivate your Dental Patients
Are you trying to find ways to increase patient retention rates and reactivate your dental patients by marketing in dentistry field? Although managing a dental office is not simple, you may maintain the interest and satisfaction of your current patients by using patient reactivation techniques. We’ll go over three quick and easy strategies in this post to get your patients back on board and help you keep them around for the long run. Now, let’s get going!
1. Run a social media challenge to encourage engagement
To make your practice profitable, you cannot just keep focusing on finding ways to invite the stream of patients to your doors, you also need to do something to retain your existing patients. Elevate your dental practice with targeted dental marketing Australia, optimising visibility and patient engagement for sustained success.Even if you excel at delivering unmatched oral health care to your patients, you might overlook other essential.
Even if you excel at delivering unmatched oral health care to your patients, you might overlook other important elements of effective dental practice.
The fact is the way you deal with your patients in your dental office leaves lasting impressions on their minds and significantly impacts your patient retention rates. You need to learn the art of re-engaging and re-activating patients to retain them.Here, we’ll outline three patient reactivation strategies to re-engage your patients: 1. Run a social media challenge to encourage engagement. The fact is, the way you deal with your patients in your dental office leaves lasting impressions on their minds and significantly impacts your patient retention rates. You need to learn the art of re-engaging and re-activating patients if you want to retain them.
Social media is a great dental marketing tool, so why not harness its power to re-activate your patients? These days, social media contests and giveaways are critical players in engagement-building tactics. Every business, regardless of size, regularly holds competitions on Facebook and Instagram because it’s a fantastic method to encourage people to like, share, and comment on your content.Establishing your objectives is crucial to creating a social media contest that will be successful. Assume that increasing your following and gaining new patients are your objectives. The contest will then appear somewhat differently than if your objective is to re-engage or re-activate your current following. For it to be successful, you must remain focused on your objective. Your existing patients are already familiar with you. They know how you work and the overall nature of your practice. So, when re-engaging them, you get to start a few steps ahead.Your existing patients will feel the contest is compelling for three reasons:
- The contest is easy
- The prize is valuable
- It’s fun for them.
2. Improve your email marketing campaign
Email marketing is one of the most successful and cost-effective ways to engage with your existing patients. All you need is an updated list of patient emails. You can easily encourage them to book their next appointment by sending them reminders through the mail. This is one of the important step dental marketers do.Another way to use email more effectively to re-engage patients is to use it with your social media contest. It will help to maximize the results. Another way to use email more effectively to re-engage patients is to use it in combination with your social media contest. It will help to maximize the results.
Master email marketing by reading our latest blog on 10 email marketing tips & tricks for dentist.
You may create a landing page on your website with all the giveaway information and a link to the Facebook post where your patients can share or post their guesses by holding a contest. Then, send an email send an email to your patients declaring the contest and directing every patient to the landing page.
Subject: Who will be the lucky winner of this contest?
Do you want to be a winner ___________? Here’s your chance! This is your opportunity! On our Facebook page, we just posted a contest where one lucky winner will receive _______________.
Check out all the details here and enter today.
The contest closes in _____ days. So, hurry!
[SIGN OFF]
The email and the landing page serve two vital purposes:
P.S. This week, we are open [insert hours]. For your next appointment, give us a call at [insert phone number].
The email and the landing page serve two vital purposes:
- These help you to announce the competition to all patients so that those who may not have gone through the original Facebook post can still partake (and be reminded of how wonderful you are).
- These will improve traffic to your website, which is good for SEO.
3. Retarget your social media ads by keeping your practice in mind
Many times, some companies’ ads follow you around Facebook and Instagram. They are doing this to retarget their patients. The website captured your visit (when you accepted that “cookie”?) and used your browser data to “retarget” you with related ads. This is an effective way to keep your patients reminded about yourself. It will support your efforts to draw in website visitors and use Facebook ads to retarget them. When the ad appears in the Facebook news feed of your dental practice page, your patients will immediately remind themselves about you. Seeing the phone number and dental practice image, it will be easy for them to call and book their next appointment. To know more about how to keep rolling in your patients read our latest blog how to keep rolling in you patients read out latest blog on it.
Final words
Facebook is a fantastic tool for maintaining brand awareness among your target demographic and a potent and successful advertising platform. If you want to reactivate patients, this excellent 3-step patient reactivation policy (social media contest, email marketing, and Facebook ad retargeting) will be helpful and deliver maximum results in increased website traffic, actively engaged patients and more appointments.
If you don’t have the time and expertise to run a social media campaign to build your retargeted audience, feel free to reach out to us. One Stop Dental Marketing is a leading dental digital marketing specialist. We’ll help you plan and implement your patients’ reactivation campaign. We have been marketing for dentists across the country for years. So, call us now on 1300 867 699 to speak to our experts.
